July « 2007 « Marketers.BlogNotions - Thoughts from Industry Experts

Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio

Dana VanDen Heuvel

Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio

Kathy Tito

Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. See full bio

Loreen Sherman

Loreen Sherman, MBA shares her insights on managerial decision making and organizational behavior in her leadership development presentations and seminars. She is author of several business books and has launched a line of leadership modules to help CEOs, executives and managers learn at their own pace the leadership skills that will help them make strong decisions. See full bio

Hubert Lee

Hubert Lee is a seasoned marketing consultant with deep expertise in online product launches. As an experienced web marketer, he has led web technology projects for many top companies. See full bio

Danny Flamberg

A digital pioneer, he has been building brands and building businesses for more than 25 years. See full bio

Dan McDade

Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio

Drew McLellan

Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio

Jacky Tan

Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio

Achinta Mitra

President & Founder of Tiecas, Inc., Achinta Mitra brings over 20 years of practical experience in marketing to engineers and decision makers who buy technical products and services. See full bio

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Archive for July, 2007

The 7 Stages of Effective Lead Management

by Brian Carroll, July 24, 2007

Many marketers involved in lead generation have long had a nagging suspicion that their sales team doesn’t take their leads seriously.

Published reports show that up to 80% of marketing generated sales leads lost, ignored or discarded when they are handed to sales person. If this sounds like you, you’re probably missing an effective lead [...]