Archive | July, 2007

The 7 Stages of Effective Lead Management

Many marketers involved in lead generation have long had a nagging suspicion that their sales team doesn’t take their leads seriously. Published reports show that up to 80% of marketing generated sales leads lost, ignored or discarded when they are handed to sales person. If this sounds like you, you’re probably missing an effective lead […]

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It’s All About User Participation

Last week I attended a breakfast seminar at the Institute of Management Consultants (IMC) Northern California chapter in San Francisco. My partner, Jeff Thompson, is a board member so how could I refuse? Plus the topic was intriguing enough– “Expert Panel Shares Internet Secrets to Grow Your Business.”

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