Archive | June, 2007

The Do’s and Don’ts of Marketing to Bloggers

Guest entry by Elise Bauer Why is marketing to bloggers a good idea? Inbound links from blogs improves Google rank, which increases traffic from search engines. Exposure from bloggers can land a company’s website on a social bookmarking site like Digg or, driving thousands of new visitors to the site.

Continue Reading

Go Beyond Marketing and Drive Better Lead Generation ROI

Ultimately, the purpose of B2B marketing is to help the sales team sell. But marketers often get so wrapped up in driving activity that they seem to forget it’s about driving sales conversion. For example, ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don’t want […]

Continue Reading