Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Jennifer is an award-winning communicator, marketer and brand strategist. She is AVP of Marketing at Unity Health Insurance - affiliate of UW Health. She is also on the BOD and Senior Advisor at Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the company's marketing team and provides senior-level strategic counsel and brand marketing expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Francisco Perez is a Business & Inbound Marketing Consultant, an Online Entrepreneur, and founder of iblogzone.com. His main objective is to help startups and small business owners achieve success with their online ventures. See full bio
Randy Shattuck is a senior marketing executive, entrepreneur, and founder of The Shattuck Group, a Silicon Valley based marketing firm that empowers professional service companies to reach their growth objectives. See full bio
Jacky is a professional writer who teaches modern marketing & social media skills that are not taught in textbooks. He is also one of the top 40 influential Twitterers in Singapore. Jacky is also the published book author of “Social Smart – Manage Smart Consumer on Social Media" See full bio
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BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
There is no easy way to build a company. You have to put in the time and effort necessary to craft a business plan, develop a quality product and foster relationships with your customers. Once your business gets to be established, you can’t rest on past accomplishments. You have to continue to work hard [...]
At some point in your career as a marketer or advertiser, you will need to take photographs of people at your company. It could be for your website, at an event, for your annual report or corporate brochure.
A good portrait will contain at least one element that reveals the person’s personality, attitude, unique mannerisms or [...]
I live in Des Moines, Iowa and fly in and out of the Des Moines International Airport (I’m pretty sure we got the International because of air cargo, not because I can hop on a flight to Madrid from here) a couple weeks every month.
Recently the airport went through a major renovation that added [...]
I’ve noticed a trend. Some of the best service leaders, the ones who win the most profitable deals, are great storytellers. They tell all sorts of stories in all sorts of situations. And these stories share a few common characteristics. Previously, I’ve written about how storytelling has replaced features and benefits as the primary means [...]
I read an article recently in Wired magazine about the importance of movie trailers as a marketing tool for major, and even minor, Hollywood releases. Movie buffs obsess over trailers and make decisions about which movies to buy or skip based in large part on the trailer.
Are we really so different in the professional services [...]
Content management software has been a staple of successful tech startups for the past several years. With the increased frequency of telecommuting and remote work sessions, the role of content management is more prevalent in business than ever. Communicating with and managing a remote team using just e-mail and phone is time-consuming and often [...]