Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Randy Shattuck is a senior marketing executive, entrepreneur, and founder of The Shattuck Group, a Silicon Valley based marketing firm that empowers professional service companies to reach their growth objectives. See full bio
Mike Neumeier, APR is a principal at Arketi Group (www.arketi.com), a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Jacky is a professional writer who teaches modern marketing & social media skills that are not taught in textbooks. He is also one of the top 40 influential Twitterers in Singapore. Jacky is also the published book author of “Social Smart – Manage Smart Consumer on Social Media" See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
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Welcome to BlogNotions' Marketers Blog
Marketers.BlogNotions.com welcomes the audience of SmartMarketers.com to our new blog site.
BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
Is the B2B (IT) services industry adapting to a changing buyer behavior and shifting investments in marketing tactics and tools? The answer is obviously yes. Digital, social, content, it’s all there. However, the reasons why and the integrations deserve a closer look.
As I mainly work for B2B organizations in the ICT and [...]
Marketing is an activity that requires at least an idea of what we want to achieve, how we want to achieve it and how will we check if we achieve it. With an expensive word: a “strategy”. Strategies, plans etc. are important although the results are in the hard work, execution [...]
I get a lot of email. I classify it three ways: stuff I must read, stuff I might read and junk. The “stuff I must read” goes to the top of my to-do list. The “stuff I might read” is shuffled over to a corner of my inbox for that blessed day when I finally [...]
Marketing is one of the most important factors that will determine the success of any business. Carefully planned marketing strategies will ensure brand sustainability in the long run. We need to be very certain that our marketing efforts, not only will [...]
With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results.
• Build brands by launching strategic initiatives that define their brand strategy.
• Organize brand portfolios
• Develop identity standards that include core key communication messages and visual elements.
Afterwards, the [...]
The excitement around marketing automation systems and the extended lead nurturing activities they enable shows no sign of abating within the B2B community. ExactTarget’s acquisition of Marketing Automation provider Pardot and the news that Oracle has completed their acquisition of Eloqua are just two examples of the industry’s response to a significant marketing trend – [...]
It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee, we don’t seem to give it the same consideration.