Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Mike Neumeier, APR is a principal at Arketi Group, a public relations and digital marketing agency that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Follow Mike on Google+ or @arketi on Twitter. See full bio
Jacky is a professional writer who teaches modern marketing & social media skills that are not taught in textbooks. He is also one of the top 40 influential Twitterers in Singapore. Jacky is also the published book author of “Social Smart – Manage Smart Consumer on Social Media" See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. See full bio
Francisco Perez is a Business & Inbound Marketing Consultant, an Online Entrepreneur, and founder of iblogzone.com. His main objective is to help startups and small business owners achieve success with their online ventures. See full bio
Randy Shattuck is a senior marketing executive, entrepreneur, and founder of The Shattuck Group, a Silicon Valley based marketing firm that empowers professional service companies to reach their growth objectives. See full bio
If you are interested in becoming a contributing thought leader, apply here.
Welcome to BlogNotions' Marketers Blog
Marketers.BlogNotions.com welcomes the audience of SmartMarketers.com to our new blog site.
BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.
In 2012, International Data Corp. conducted its “Buyer Experience Study,” in which the research firm polled nearly 200 BtoB technology buyers on the reasons why they buy. The survey asked respondents to rate how various information sources influence their technology purchase [...]
The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B [...]
Is the B2B (IT) services industry adapting to a changing buyer behavior and shifting investments in marketing tactics and tools? The answer is obviously yes. Digital, social, content, it’s all there. However, the reasons why and the integrations deserve a closer look.
As I mainly work for B2B organizations in the ICT and [...]
Marketing is an activity that requires at least an idea of what we want to achieve, how we want to achieve it and how will we check if we achieve it. With an expensive word: a “strategy”. Strategies, plans etc. are important although the results are in the hard work, execution [...]
I get a lot of email. I classify it three ways: stuff I must read, stuff I might read and junk. The “stuff I must read” goes to the top of my to-do list. The “stuff I might read” is shuffled over to a corner of my inbox for that blessed day when I finally [...]