Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Love advice is not good marketing advice

As we celebrated Valentine’s Day this month – there were many  uttered in the name of love. I want you to remember that in most cases, they don’t work as well as marketing maxims. Love advice is not good marketing advice. In fact, in general I might suggest that you shun cupid’s advice when it comes to […]

Continue Reading

When Bad Things Happen to Good Leads – Part 2

In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. Part of the problem is the misuse of valuable data that results from marketing contact. The first type of data we’ll look at is what we call the “pipeline” disposition*. A […]

Continue Reading

When Bad Things Happen to Good Leads – Part 1

There will be a ton of ink (and cyber ink) dedicated to lead nurturing this year. Most of it will be about using marketing automation to nurture leads. In and of itself, marketing automation is not a bad thing. More accurately, it’s a good thing being used badly by most companies. But that’s not what […]

Continue Reading

Getting Traffic From Facebook, Guide To Hashtags, Build Links Safely, Speedlink 8:2015

Hi everyone, hope you all had a great and productive week! Recent reports from Shareaholic indicates that Facebook is one of the biggest traffic referral social sites. Following behind is surprisingly Pinterest and Twitter on a close third position. With Facebook driving massive amounts of traffic, no wonder many marketers are using the platform. If […]

Continue Reading

The Many Faces Of A Blogger

I am ready to bet that the title alone of this article gets you all. How dare I call a blogger as multi faced? That’s a question that many of the newbies might be wording in their minds right after getting a clear idea of why one (business or individual) should blog. Those of you […]

Continue Reading

Sales Lead Management Leads to the Most Efficient Media Buy

Few companies get by on their good looks—although the engineering department would like to think that the pure genius and word of mouth about your product is enough to sell it. In their opinions marketing is not needed. Well, I hate to break it to them, but without marketing the majority of companies will either […]

Continue Reading

Advertising With SEO Value, Pinterest Bans Links, Desktop Flipboard, Speedlink 7:2015

Hi everyone, hope you all had a great and productive week! “Investing in advertising might feel like we’re simply buying people’s time and attention, but there’s far more to it than that. Done right, advertising can show returns in many organic channels, including SEO, says Rand Fishkin of Moz.com”. In another Whiteboard Friday video, Rand […]

Continue Reading

Video: You Don’t Need 10,000 Followers To Achieve Goals

  Have you noticed how social media pundits use the term followers?  They use this word to describe people who are reading their blog-posts, downloading their content and connecting with them on social sites.  The big goal, according to the social media pundits, is to get thousands of followers. But is that really a viable […]

Continue Reading

Why Social Media Doesn’t Work [PowerViews LIVE Highlights]

On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? It’s everywhere!” This is true. Marketing organizations today are using social media for business purposes—more now than […]

Continue Reading