Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

You are what you measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks to the web, Google Analytics, cookies, and other tools – we can measure everything. Unique visits, time on site, clicks, and so much […]

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Modern Online Marketing Strategies That Work

Shouting into the void, that is what bad and outdated marketing can feel like sometimes. It pretty ineffective too as you aren’t going to get the people that you want to hear your message to engage with what you are saying that way. So it’s vital that you update your online marketing strategies,  so they […]

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One thing

In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve and what you do for them. Ironically, this all boils down to doing less, to focusing on just one […]

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Your Demand Generation Content Must Sell Change

Mighty Guides and NetLine Corporation teamed up to co-sponsored the new book, 9 Experts Rethinking Demand Generation. The book gathers controversial perspectives and new strategies from top demand gen thought leaders to help tackle the business-to-business marketplace. Brent Adamson, Principle Executive Advisor at CEB (now Gartner) and co-author of The Challenger Sale: Taking Control of the Customer […]

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NetLine MarTech Platform Expansion Continues with New Predictive Lead Generation Forms

In early September, NetLine Corporation launched a new predictive lead generation form technology. This technology was applied across the entire NetLine B2B Content Syndication Lead Generation Network for all publishing partners. The update focused on streamlining the data capture experience of the forms to decrease abandonment rates and accelerate the leads generated on behalf of […]

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What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever taken the time to actually articulate what their business is all about or made the effort to […]

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Online Gaming Trends To Check before 2018

With every New Year we make new resolutions and try to fulfill them. For gamers their resolution remains constant. Trying and conquering every game. This constant knack and hunger for trying hands at every new released game is nothing but true devotion to passionate gaming. It gives inner satisfaction and happiness to emerge victorious out […]

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