Is the B2B (IT) services industry adapting to a changing buyer behavior and shifting investments in marketing tactics and tools? The answer is obviously yes. Digital, social, content, it’s all there. However, the reasons why and the integrations deserve a closer look.

As I mainly work for B2B organizations in the ICT and [...]

Why content variety matters

Marketing is an activity that requires at least an idea of what we want to achieve, how we want to achieve it and how will we check if we achieve it. With an expensive word: a “strategy”. Strategies, plans etc. are important although the results are in the hard work, execution [...]

The world has changed.  Things are different.  This is the new normal.  This ain’t your grandaddy’s marketing.

We can say it a million ways but some folks just aren’t going to get it.  Or at least not yet.

With the tools out there, the connections that can be made and the audience’s diminishing tolerance for being shouted [...]

I get a lot of email. I classify it three ways: stuff I must read, stuff I might read and junk. The “stuff I must read” goes to the top of my to-do list. The “stuff I might read” is shuffled over to a corner of my inbox for that blessed day when I finally [...]

One problem that many companies may face, is the difficulty of getting good PR performance in social media; all brands want to experience a certain degree and volume [...]

Marketing is getting the details right.  And its always the simple things that companies mess up.  Lt me give you an example.

As you may know, I travel quite a bit. I’m a big believer in maximizing my travel by being a loyal brand consumer…which gains me status, points and makes my travel life easier and [...]

Marketing is one of the most important factors that will determine the success of any business.  Carefully planned marketing strategies will ensure brand sustainability in the long run. We need to be very certain that our marketing efforts, not only will [...]

With the increasing number of places that your stakeholders can interact online and offline today, it’s more important than ever for you to develop cutting-edge brand strategies that deliver results.

Many companies
• Build brands by launching strategic initiatives that define their brand strategy.
• Organize brand portfolios
• Develop identity standards that include core key communication messages and visual elements.
Afterwards, the [...]

The excitement around marketing automation systems and the extended lead nurturing activities they enable shows no sign of abating within the B2B community. ExactTarget’s acquisition of Marketing Automation provider Pardot and the news that Oracle has completed their acquisition of Eloqua are just two examples of the industry’s response to a significant marketing trend – [...]

It seem intuitive to us that if we’re heading to a trade show as an exhibitor we should be thoughtful about how to maximize that time and dollar investment. Yet somehow, when we’re attending a show or conference as an attendee, we don’t seem to give it the same consideration.

I suppose many people make the [...]