Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Getting Graphic with Call Tracking [Popular Infographics]

Have you taken the opportunity to eyeball some of our infographics? They are pretty glorious… The following collection outlines both basic and high level data about call tracking, conversation analytics and related topics. Let’s start off with one of our most popular infographics: Conversation Analytics: How It Works  Traditional call tracking has proven value. It […]

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Status quo, you know, is Latin for ‘the mess we’re in.’

This title is a quote from Ronald Reagan. The status quo—that marketing management doesn’t understand the definition of a qualified lead—is nothing new. Here’s the problem Salespeople consistently say that they do not get enough qualified leads. Qualified leads, according to sales, are based on criteria they understand but marketing is in the dark about. […]

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3 Ways Marketers are Using Emojis in their Campaigns

Have you ever “LOL’d” someone in person? Back in my agency days, I had a coworker, let’s call her “Bubbles,” who would use text acronyms during client calls. “Oh your website has just been hacked? LOL. I guess I’ll TTYL. Good Luck!” I’m not sure how the clients felt about it but I found it […]

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5 Ways to Drive More Calls to Your Business

If you’ve visited our blog in the past you know that we value phone calls. But did you know that calls are 10x to 15x more likely to convert than other lead sources? So here’s the question, how are businesses getting the phone to ring? Here are five strategies to get the calls rolling in: […]

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3 Reasons Your PPC Campaign is Failing

There are many factors that can cause a PPC campaign to fail. Some of them are completely out of your control – but there are several that you can fix today. While these reasons could range from poor ad copy to keywords that are too broad, we are going to focus on three specific elements […]

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Video: Three Tech Tools You Need Now

I believe the B2B world is about people connecting with people. I often say there is only one business. There has only ever been one business. There will only ever be one business. The people business. As B2B people, we already know this. That being said, people are connecting with each other and with ideas […]

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When Content Marketing Is More Than SEO

Sometimes, marketers often get mixed up between content marketing and search engine optimization (SEO); they may look similar but in they are in fact, way much different. Credits: justaroundthecorner.org In Terms of Objective, Search engine optimisation aims to make the website on the first page of Google in terms of organic search volume. With the constant […]

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