Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

What’s your halftime speech?

We’re a few days away from July and that means the first half of the game is over. It’s halftime.  Are you heading into the locker room to slap everyone on the back and tell them to protect your lead or are you about to give a hell and brimstone speech about digging deep and […]

Continue Reading

Branding – The Inside Out Rule

Branding is one of those marketing terms that everyone uses but very few actually embrace. When companies try to brand themselves, they often suffer from the “can’t accurately describe the bottle from inside the bottle” reality. One of the other huge threats to a branding effort is when a company does not follow the inside […]

Continue Reading

Are you ready to hug your haters?

Hug your haters? Who wants to embrace those who serve up bad reviews, slam you in social or pepper your website with complaints? If you’re smart — you do. Back in the good old days, if you were disappointed in product or a company’s service, you wrote them a terse letter or if you were […]

Continue Reading

Before You Go “All In” with Account-Based Marketing

A Quick Guide to Taking a Balanced Approach (Job Security PSA): It has become quite clear that hordes of b2b marketers are running to catch the ABM train, all bags packed, leaving their worries behind. Billboards picturing smiling men and women in their beach chairs cheersing to their awesome move to drop 100% of their […]

Continue Reading

How hard is your website working?

Is your website working for you?  Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first few years, many businesses were trying to understand why in the world they’d ever want a website. Today, it’s […]

Continue Reading