Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

10 Considerations for a Successful Product Launch

Why should anyone care about your new product launch? You’ve spent months or even years developing this product – you’re obviously going to be euphoric. But how are you going to build excitement around its release? A successful product launch can garner valuable publicity, bring in new customers and help you expand your business presence […]

Continue Reading

Branding: What’s Behind a Name?

The experience of choosing a name for your business can be akin to picking a name for your child. Deciding to go with an atrocious family name simply for the sake of posterity would be quite unfortunate for a business – or a child (I would provide a few examples but people tend to get […]

Continue Reading

Changing the Sales Conversation [PowerViews LIVE Highlights]

On Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, […]

Continue Reading

Phone Lead Scoring: How Does It Work?

So what elements are included in the phone lead scoring provided by Convirza? While I won’t give you the entire recipe for our lead scoring secret sauce, I will provide a few hints. First, it is important to note that we don’t believe duration—by itself—is a good indicator of lead quality. There are simply other […]

Continue Reading

Moving Beyond Traditional Call Tracking

Traditional call tracking has been exclusively about one thing: attribution. Which source produced the phone calls? Did the call come from PPC, organic search, or direct mail? Call tracking was simply telling marketers where the call came from. That’s fine…but it isn’t great. You wouldn’t, for example, use a web analytics tool that supplied only […]

Continue Reading

Dead is Dead! (At Least in Sales and Marketing)

Have you noticed how many things are dead these days? Cold calling is dead. Outbound marketing is dead. Many say that even marketing as a whole is dead. I grew up during a time when it seemed like a lot of things were dead: Paul was dead. (The rumor in 1969 was that if you […]

Continue Reading

Who shouldn’t you serve?

Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers. Too many businesses adopt the “every dollar is a good dollar” philosophy which inevitably brings them misery, unhappy customers and financial losses. When you try […]

Continue Reading

The 5 Objectives of Content Marketing Strategy

Content marketing has been one of the important marketing strategies in today’s society especially when information for consumers are often overloaded. Brands are competing aggressively for today’s mass consumers attention when most of the time, massive advertising are often being ignored by the customers. Therefore, content marketing strategy plays a vital role in making today’s […]

Continue Reading