Welcome to BlogNotions' Marketers Blog

BlogNotions Marketers Blog, previously known as SmartMarketers.com, provides savvy B2B Marketers insightful information on hot topics from industry thought leaders. Presented by NetLine, this forum delivers leading edge perspectives and serves as a tool for B2B Marketers to find helpful information, ask questions, and collaborate freely.

Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you couldn’t help but be immersed in it.  And that wasn’t true for just individuals but, interestingly, for businesses as well. Many of them made a […]

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Why You Should Know About Shared Hosting?

Shared hosting is one of the most cost-effective ways to manage your website, and you must have as much information as you can find about it before you hire a host. The hosts that are offering shared hosting know that you need a small amount of space, and they will provide you with all the […]

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Your 2017 Content Marketing Insights Guide for B2B Marketers

Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the […]

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Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […]

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B2B Marketers: Your Lead Generation Strategy is Missing Key Influencers

New research proves B2B marketers are making mistakes with their targeting strategy that harms lead generation, pipeline development, and revenue potential. [Post originally appeared on Marketing Insider Group] As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most […]

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